TY  - BOOK
AU  - Hepner, H. W.
TI  - Modern advertising practice and principles
SN  - 56-6895(LOC)
U1  - 659.1 
PY  - 1956///
CY  - New York
PB  - Mc Graw Hill Book Company
KW  - Management
KW  - Management -- Business administration
N1  - general science, medicine, biology
ER  -